In a survey of nearly 1,000 recent homebuyers and sellers, we found that most consumers welcome an alternative to the traditional real estate experience. Respondents gravitated toward lower fees and tech-based solutions.
These answers mirror strong consumer support for economical on-demand service in entertainment, taxi services and retail, and may indicate the beginning of a sea change in real estate.
We also found that buyers, in particular, valued responsiveness in an agent:
In other words, consumers showed a marked preference for agents who are responsive and are strong advocates for their clients, even as less expensive, technology-based options become more prevalent and popular in real estate.
Survey Methodology
From December 2 – December 8, 2014, Redfin used Survey Monkey to survey 5,965 people, 512 of whom had tried to buy or sell a home in 2014.
From December 20 – December 24, 2014, we used Survey Monkey to survey Redfin customers, soliciting 4,000 to take a survey, of which 470 provided complete responses. In analyzing both surveys, we excluded any respondents who did not complete the survey.
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